We build budgets and nobody uses them – what then?
A budget nobody opens is not a discipline problem. It is a relevance problem.
It was built once, usually in a week nobody had spare, against assumptions that started moving the following month. By the second quarter it describes a business that no longer exists, and everyone knows it – so it stops being consulted, and the year gets run on instinct with a document in a folder as cover.
What works instead is a plan revisited on a rhythm rather than defended. The numbers change because the business changed; the point is noticing early and deciding what to do, not explaining the variance afterward.
That means fewer lines. A budget with two hundred rows is a document. A view of the handful of things that actually move this business is a tool, and a team will read it without an interpreter.
It also means the plan and the forward cash view are one conversation rather than two exercises. A budget that doesn’t reconcile to what the bank will hold in nine weeks is arithmetic, not planning.
And it means a standing rhythm – checkpoints you can rely on, a monthly set of priorities that changes what happens next, and a quarterly step back to check the direction is still the one you want. The rhythm is what turns a plan into something the business runs against.
Answered by Kristina Walls, who leads the financial practice. More on the finance seat and how it runs. On Florida's Gulf Coast, the same seat is written for here: a fractional CFO in Sarasota.
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